Former Amazon Executive Pankaj Jathar Joins Etsy as Vice President and Country Manager for India

US e-commerce company Etsy Inc has appointed Pankaj Jathar as vice president and country manager for India. He was previously CEO of Prione, a joint venture between Amazon and private equity fund Catamaran, which Infosys founder NR Narayana Murthy launched.

Jathar held various senior positions at Amazon between 2011 and 2017 and was part of its India operations launch team. An engineer from Bharati Vidyapeeth University in Mumbai and an MBA from the Indian Institute of Management in Kolkata, he also worked at Accenture.

When announcing Jathar’s announcement, Nasdaq-listed Etsy said it will drive its business in India to further expand its market capabilities and identify new growth opportunities in the country. “I am confident that Pankaj’s leadership and expertise will steer us in the right direction. We believe he is a transformational business leader with experience leading cross-functional organizations, developing best-in-class teams order and providing integrated solutions to achieve business goals,” said Ryan Scott, Chief Marketing Officer, Etsy Inc.

Since its launch in 2005, Etsy has become a niche destination for consumers looking for handcrafted products from local artisans. The online market has invested in India, which it considers to be one of its top seven markets globally. It recently added Indian Rupee to its payment platform to provide a more localized payment experience for shoppers in India. He also signed a memorandum of understanding with the North Eastern Handicrafts and Handloom Development Corporation to support small vendors, weavers and artisans in the area.

According to Statista, India’s e-commerce industry in 2018 was worth around $22 billion in market value and is expected to reach $200 billion by 2027. Several local businesses, like ShoppingKart24, help artisans, weavers, and artisans to sell their products online to reach a wider consumer base. Etsy also hopes to tap into this market with the appointment of Jathar.

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