KPMG named presenting partner of SailGP’s Australian leg


Professional services firm KPMG has been named the presenting partner of the Australian leg of the international sailing competition SailGP, which will take place in Sydney in mid-December.

In the run-up to one of the first major international events held in Sydney since the city came out of containment, professional services firm KPMG has been named the presenting partner of the Australian Sailing Grand Prix. The event will take place in Sydney Harbor on December 17-18 as part of the international SailGP circuit, with the Australian crew currently at the top of the standings.

“Sponsoring world-class SailGP, a climate positive sport, brings together our commitment to economic recovery and the well-being of our planet and our people,” said Amanda Hicks, KPMG National Managing Partner for the customer and brand experience. “The joy of coming out of confinement and being able to participate in sport and society again is an added bonus, especially one that closely matches our goal of reducing our impact on the environment. “

The SailGP concept sees teams from several nations compete against each other on identical “F50” catamarans capable of reaching speeds of over 100 kilometers per hour, with race data collected by partner Oracle being shared between the teams to ensure competition. more uniform and avoid the technological arms race that is undermining the America’s Cup. Australia rolled out the inaugural season in 2019, before the Covid-19 disruptions hit.

“SailGP is delighted to bring SailGP back to Sydney Harbor,” said CEO and legendary New Zealand skipper Russell Coutts. “We are grateful to the Australian government for working with us to make this event happen, especially with the reigning champions who are hosting their home event in Sydney. It will be two fantastic days of racing and we can’t wait to see thousands of fans taking part in the most exciting race on the water.

SailGP’s first season drew 1.8 billion viewers in its five international races, with an economic impact of US $ 115 million claimed for host cities. In anticipation of the second season kicking off in Bermuda earlier this year, professional services firm TIC Cognizant was asked to further grow audiences for the sport through digital media innovations, as well as improve IoT capabilities on each of the ships.

An exciting previous round in windy conditions in Spain, attended by thousands of spectators, saw the Australian team led by Tom Slingsby emerge victorious and reclaim first place on a crowded scoreboard with just one point of ahead of the United States before the penultimate round. The final round in San Francisco will be contested between the top three qualifying teams, with $ 1 million in prizes up for grabs.

The Australian team hope KPMG can help them stand out. “We are delighted to welcome such a respected organization to the SailGP family,” said Slingsby. “We are excited to experience their excellence and apply their expertise to elements of what we do, as we continue to represent the sport and our country with pride. Securing KPMG as a presenting partner reinforces the importance of growing our sport. “


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