Michelle Judd, successful business owner/manager, will share her expertise with other entrepreneurs in Bay County

The Michigan Small Business Development Center and Bay Future, Inc. announced the hiring of Michelle Judd as a business consultant to help families and local businesses still feeling the economic fallout from the pandemic.

Judd, a Bay City resident with deep roots in the community where she co-owns and manages two of her family’s successful businesses, Bay City Antiques Center and Bay City Boat Lines, said she is about to embark on her new economy. – energizing role.

“Having worked alongside my family in the operation of several local businesses for many years, I understand both the great joy and the many challenges that small businesses experience,” said Judd. “I look forward to helping others achieve their goals.”

Judd speaks from experience. Bay City Boat Lines, a leading boat rental company, has just completed its 25e season. Bay City Antiques Center, Michigan’s largest antique mall, has been a downtown staple for 33 years.

Make no mistake, said Trevor Keyes, president and CEO of Bay Future, Inc., some businesses are still reeling from COVID-19.

“Small businesses are the economic engine of our community,” said Keyes. “Bringing Michelle to the team as a small business consultant will be of tremendous benefit to businesses in our community as they continue to navigate the issues brought about directly and indirectly by the COVID-19 pandemic.”

The new position was made possible through a joint effort by Bay Future and Bay County and is funded by the American Rescue Plan Act. In January, the Bay County Board of Commissioners agreed to allocate $2 million of that pandemic relief funding to Bay Future. This initiative to support small businesses and entrepreneurs marks the third U.S. bailout-funded plan that Bay Future and its partners have implemented.

“It is a great honor to join Bay Future and the Lake Huron Michigan Small Business Development Center at Saginaw Valley State University as a consultant specializing in small businesses in Bay County,” said Judd, who brings 30 years of marketing and management experience in publishing. , hospitality and retail in his new role. “I look forward to harnessing the resources of both organizations to make a difference for business owners looking to start a startup, stay in business, or grow their business in the community.”

In recent years, Judd has begun sharing her professional experiences with younger generations as a faculty member at Saginaw Valley State University, where she earned her Masters in Business Administration, and Northwood University, where she teaches courses in marketing, advertising strategy, management and family business.

Under the Small Business and Entrepreneur Support Program, Judd’s priorities will be providing counseling, education and outreach to help Bay County small businesses launch, grow, transition and innovate.

“As a second-generation entrepreneur and small business owner, Michelle knows Bay County and she knows the climate in which our entrepreneurs and small businesses operate every day,” Keyes noted. “Since the start of the COVID-19 pandemic, we have witnessed the ever-increasing need for additional help for small businesses. With Michelle providing guidance and support, we are thrilled and look forward to her getting out into the community and providing resources to these businesses. »

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