Not a one-design offshore regatta >> Scuttlebutt Sailing News
by Craig Leweck, Scuttlebutt Sailing News
Established in 1988, the National Offshore One-Design Regatta (NOOD) achieved immediate success with its unique racing level concept in larger production boats, unparalleled post-race social experiences and professional race management. .
But as the sport evolved, and to retain enough entries, NOOD regattas dropped their “offshore one design” name. Embracing popular fleets at each location, the NOOD quickly accommodated dinghies, multihulls and handicapped keelboats.
To respond to this change, the 2022 circuit has been renamed Helly Hansen Sailing World Regatta Series, but I’m not a fan. Too long. Too commercial. Not catchy.
The first event will take place from February 18 to 20: Helly Hansen Sailing World Regatta Series – Saint Petersburg. It’s a bite. How to send a text?
Helly Hansen was a former sponsor of the NOOD series, which is owned by Bonnier Corporation which publishes Sailing World magazine. It was called the Helly Hansen NOOD Regatta, which people shortened to NOOD. Now what do we call it?
It is a name devised by the committee. It could have been a horse. Instead, it’s a camel.
And before you start calling the regattas “Helly”, I see that Bonnier has played it safe with the rebranded Facebook page: @SailingWorldRegattaSeries. In case!
For Scuttlebutt, we have always reported on NOOD events as they usually attract good crowds and competition, but the new name – Helly Hansen Sailing World Regatta Series – now gives us a lot of marketing clout. Maybe they’ll buy Scuttlebutt ads too. It would be good.
Or maybe they should have continued with NOOD regattas but changed the acronym to National Opportunity for Outstanding Distraction. Do you have a better name? Send it to [email protected]