Ray White Marine Market Overview
According to one of the best in the business, more and more Australians will be landing and cruising the spectacular destinations that surround the sun-scorched country in ever larger and more luxurious superyachts.
Ray White Marine Sales Director Brock Rodwell spoke to Iolande Skinner From The Deck at the 2022 Sydney International Boat Show to discuss the recent boom in the global superyacht market.
He said the industry is seeing an increase in sales and therefore a shortage of suitable berths for ever larger superyachts in Australia.
Based at Marina Mirage on the Gold Coast, Ray White Marine’s presence was well seen at the salon with a stylish two-storey floating reception area set up to welcome guests. It also hosted one of the most popular Saturday night parties.
The brokerage firm had a number of boats on display including the Ferretti 720, Ferretti 780, Pershing, a Technorama tender, Itama and one of the stars of this year’s boat show, a Tiffany & Co inspired Rivamare 38 by Riva. There was also a Rolls Royce Ghost Black badge for those lacking automotive skills. It’s the only example of the car on Australian shores, attracting a lot of interest and even bids.
Brock noted that international superyacht buyers are starting to look to Australia for their next project as wait times for European and North American builds increase. The market for Australian-built boats is booming and, as Brock pointed out, some used boats such as Pershings and Rivas are more valuable.
Ray White Marine’s affiliation with Ferretti and Riva Yachts and well-established brand strength saw them join the Riva Aquarama lounge at the 2022 Monaco Formula 1 Grand Prix. It was another successful marketing exercise for Riva, known as one of the hottest brands in yachting today, which is also a major sponsor of the Ferrari Formula 1 team.
Brock predicts that superyacht builders will continue to innovate and improve their green credentials in the future, although he said he believes there will be a correction from the high sales seen during the pandemic when people were buying yachts over A$10 million without seeing them.
Speaking at the 2022 Sydney International Boat Show, Brock said he saw multihulls and fuel efficiency not only as emerging trends, but also as industry-defining changes in sales. Due solely to rising costs, many yacht buyers are looking for more efficient vessels that can go further.
I think volume and range are the two things, people want to feel at home and interior space is mainly very important, as well as distance traveled. We used to sell sporty, sleek cruisers that could go 45 knots and chew 1,000 liters an hour. People are more aware of their consumption and they want to know how far and how long they can comfortably go.
Brock Rodwell, Ray White Marine Sales Manager
The savvy sales manager took presenter Iolande for a tour of the Rivamare 38, Ferretti 720 and Ferretti 780 during the show. Stay tuned for presentation videos coming soon.
Ray White Marine is the exclusive stockist for the Ferretti Group range of brands including Riva, Wally, Pershing, Itama, CRN and Custom Line. Its Global Sales and Marketing Director, Allesandro Tirelli, traveled all the way from Italy and spoke with Iolande Skinner From The Deck of the Market Herald Fancy Nautica about the changing market for large yachts and opportunities in Australia.